Find Success in a Business with a Bad Reputation

I just read an article today on the owners of Frogbox.  I loved this quote from Doug Burgoyne,  “We wanted something with a bad reputation so that we could come in and offer a good service and stand out.”  It made me think about how that could work for leaders as well.  Could you make an impact in your organization by tackling an area that has a reputation for being difficult and turning it around?  What would that look like?

It also made me wonder what other business opportunities might exist in the area of businesses with a bad reputation.  I’d love to hear your thoughts on this!